Tanger offshore: reducing operational costs for a tech startup
Expanding into Morocco to optimize costs and accelerate growth for a French startup in the software industry..
Project:
Internationalization and offshore establishment
Result:
35% reduction in payroll costs within the first year
What we did :
Structured outsourcing process with certain ROI
Ensured legal compliance and secured access to highly qualified local talent.
We found the best lawyer and accountant specialized in offshoring.
Client Background
Our client is a French tech startup specializing in SaaS solutions for enterprise data management. Experiencing rapid growth, the company needed to scale its production capacity while maintaining tight cost control.
Objective
Establish a branch office in Tangier to create a local technical hub, lower fixed costs, tap into a pool of qualified professionals, and ensure operational continuity.
Challenges Faced
Limited knowledge of Moroccan legal framework for foreign companies
Difficulty sourcing tech profiles that meet French standards
Risk of cultural and organizational misalignment
Our Approach
Phase 1: Discovery & Audit
Initial Assessment
We began with a thorough audit of technical and human resource needs, legal feasibility analysis, and cultural gap assessment. A cost mapping exercise identified functions suitable for relocation without loss of value.
Together, we measure the cost, ROI, and impact of setting up an offshore structure in Tanger.
Phase 2: Strategy Development
Roadmap Design
We designed an operational roadmap including the optimal legal structure (branch vs subsidiary), local hiring strategy, tax compliance procedures, and intercultural training plans for management.
We brought in the best lawyer and accountant specialized in offshoring in Morocco, with deep knowledge of the France-Morocco bilateral agreement.
Phase 3: Execution
Deployment Phase
Established local infrastructure (office, HR, admin), partnered with a local recruiter to onboard talent, and delivered training on internal tools and corporate quality standards.
A bi-weekly steering system enabled a gradual, controlled rollout.
Results
Within 12 months, the start-up saw:
35% cost savings on production operations
70% of relocated processes integrated within 6 months
Increased agile delivery capacity without compromising quality
Client Feedback
“Connectis combined rigor, responsiveness, and a deep understanding of our needs. The guidance of an experienced leader in my industry was key to the successful execution of our project. What started as an ambitious idea is now a cornerstone of our growth strategy.”
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