Helping a Belgian healthcare firm expand its footprint in North Africa through local client acquisition and strategic market positioning.
Project:
Market expansion strategy for a Belgian medical services provider
Result:
Secured a partnership with a leading Moroccan clinic group within 4 months
What we did :
Identified key institutional healthcare players and decision-makers
Designed and deployed a culturally-aligned outreach strategy
Client Background
The client is a Belgium-based company specializing in advanced medical diagnostics and telemedicine. With a strong presence across Western Europe, the firm sought to diversify geographically and identified Morocco as a strategic entry point into the North African healthcare market.
Objective
To secure a high-value client in Morocco's medical sector that would serve as both a commercial partner and a credibility anchor for future expansion.
Challenges Faced
Limited local market presence and brand recognition
Cultural and regulatory differences in B2B engagement
High competition from local and French-established providers
Our Approach
Phase 1: Discovery & Audit
Building Strategic Clarity
Gained deep visibility into the Moroccan healthcare landscape through targeted stakeholder mapping
Identified key decision-makers and regulatory constraints early to shape a compliant market entry
Positioned the client’s value through a regional SWOT analysis, unlocking competitive insights
Phase 2: Strategy Development
Aligning Message with Market
Crafted a localized outreach strategy to resonate with Moroccan healthcare executives
Developed tailored messaging that bridged European standards with local expectations
Elevated brand credibility through targeted awareness-building with key clinic networks
Phase 3: Execution
Turning Strategy into Local Action
Organised targeted meetings with key players in the Moroccan medical sector
Demonstrated the strategic value and mutual benefits of a cross-border partnership
Structured and formalized a tailored partnership agreement between both companies
Results
The Start of Scalable Growth
Secured a pilot partnership with a leading private hospital group in Casablanca in just 4 months
Enabled entry into a high-potential telemedicine network through localized engagement
Achieved early credibility in a competitive sector through strategic positioning
Opened pathways for scalable deployment across a growing medical ecosystem in Morocco
Client Feedback
“Connectis helped us overcome both visible and subtle barriers in a complex new market. Their hands-on approach and cultural insights were critical to securing our first strong Moroccan partner. We now feel confident scaling up our operations across the region.”
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