Building a scalable nearshore IT hub in Casablanca.

Client Background

Our client is a French IT services company experiencing rapid growth in the European market. To accelerate its development while maintaining high delivery standards, the company explored the creation of a nearshore subsidiary to support its digital projects.

Objective

The goal was to create an IT subsidiary in Casablanca capable of managing projects in coordination with the teams in France. The ambition was to combine economic attractiveness, cultural proximity, and a favorable time zone, while building a stable, high-performing team fully integrated into the group’s culture.

Challenges Faced

• Identifying the optimal setup model that meets local legal and HR requirements
• Securing a pool of qualified talent in development, DevOps, and project management
• Structuring an efficient local organization from the very first months
• Maintaining cultural and managerial alignment with the French headquarters
• Reducing launch time to quickly onboard the first nearshore projects

Our Approach

Phase 1: Diagnostic & Strategic Framing

We conducted a full digital audit of TechNova’s platforms, traffic sources, and customer journeys, identifying gaps and key drop-off points.

• Market study of Morocco, analysis of possible setup models
• Definition of transferable activities to Casablanca
• Validation of success KPIs with top management

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Phase 2 : Legal and Administrative Structuring

Strategic clarity from the start — market, model, and success metrics aligned.

• Defined the legal setup and corporate structure aligned with French HQ
• Coordinated with local legal advisors and accounting experts
• Registered the company and handled all administrative formalities
• Implemented compliant financial and HR documentation frameworks

Phase 3: Recruitment & Onboarding

Build on solid legal ground — the right structure, full compliance, ready-to-go HR

• Definition of key profiles (tech lead, developers, PM)
• Launch of recruitment campaigns through local partners
• First interview sessions and onboarding plan structuring
• Built a core team of 6 experienced engineers (5+ years)

Phase 4: Operational Launch & Follow-up

From setup to scale — operations launched, tools in place, leadership empowered.

• Office installation in 260m2
• Deployment of collaborative tools and delivery processes
• Managerial coaching of the local director and HQ reporting

Results

Within 6 months, the Moroccan subsidiary was up and running with an operational team composed of experienced technical profiles.

The local organization was structured with clear HR processes, governance connected to HQ, and a gradual project ramp-up.

This initiative allowed our client to strengthen its delivery capacity without compromising quality, while achieving significant cost savings.

The project’s success validated the nearshore model, now embedded in the company’s global growth strategy.

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Client Feedback

“Connectis Partners didn’t just bring strategy — they brought measurable results and empowered our team to own the process. The transformation exceeded our expectations.”