AI-powered lead generation strategy for an accounting firm

Client Background

The client is a mid-sized French accounting firm specializing in services for small and medium-sized businesses. Despite strong sector expertise, they struggled to attract new clients through digital channels.

Objective

Modernize the firm’s prospecting strategy through an AI-driven digital solution.Automate the entire conversion journey—from visitor acquisition to meeting scheduling.

Challenges Faced

• Low online visibility and virtually no SEO performance
• Time-consuming and inefficient manual prospecting processes
• No digital infrastructure to capture or qualify leads

Our Approach

Phase 1: Discovery & Audit

Deep Digital Insights

We conducted a full audit of the firm's digital presence, competitive landscape, and prospect search behaviors. This revealed key marketing gaps and positioning opportunities.

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Phase 2: Strategy Development

Designing the System

Based on the audit, we developed a comprehensive lead generation strategy combining:

• A fully automated CMS website (headless WordPress integrated with GPT-based content generation)
• Dynamic conversion funnels (AI chatbots, smart forms, and automated lead scoring)

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Phase 3: Execution & Training

Activation & Enablement

• We launched the new website and integrated AI modules for content, SEO, email automation, and CRM.
• The firm’s team was trained to use the AI tools to track leads and measure campaign performance.
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Results

Performance at Scale

• Over 100 qualified leads generated in the first 3 months
• 4x increase in conversion rates via AI-enhanced forms
• 60% reduction in lead processing time

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Client Feedback

“We were amazed by the immediate impact on our business. The website is not only modern and autonomous, but the automation has allowed us to focus on our core work while expanding our client base.”